Corporate social responsibility (CSR) isn’t just a nice idea; it is a critical strategic business component that all companies should explore. Nearly 80 percent of consumers surveyed say they are motivated to purchase from companies that demonstrate they want to make the world a better place. Regardless of motive, it is critical for companies to align their philanthropic efforts with the company’s mission. CSR programs have the ability to enhance a company’s values while also benefiting its customers, communities, and employee base.
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