How to Revitalize a Brand – Three questions for a CMO, plus a case study
Published On: October 16, 2025/Categories: Media Center/
Interview with Arch Painting chief marketing officer Peter Prodromou, who is also the brand architect of our residential, technology-enabled platform, Paintzen, to discuss the strategy and execution behind rebranding efforts.
Executive Summary Preserving historic churches, synagogues, mosques, and chapels requires more than a fresh coat of paint—it demands conservation‑minded planning, breathable systems, and meticulous craftsmanship. [...]
Executive Summary Color plays a powerful role in shaping mood, focus, and productivity—especially in classrooms and learning environments. The right paint colors can boost student [...]
Executive Summary For property owners and facility managers, maintenance painting is one of the simplest yet most effective ways to extend the life of buildings [...]