Home service providers—landscapers, roofers, fencing, painters—are the digital revolution’s last frontier. Traditional blue-collar industries have been slow to embrace technology. Those that do will leap-frog their competition and change the consumer experience and expectations. It makes sense. Most blue-collar industries are fragmented by regionally-based small businesses that don’t have the resources to digitize their businesses. But to remain competitive, they have to. Because as every other industry is embracing and growing with technology, consumer expectations are changing. Today, big ticket purchases are researched and booked online—vacations, new vehicles, and home appliances can all be purchased from the comfort of home. As automation and AI sweep through all aspects of industry and consumers’ everyday lives, “all companies are tech companies” and blue-collar industries can’t risk being left behind.
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